SCOTLAND’S FASTEST GROWING MARKETING AGENCY COMMISSIONS COUNTRY’S FIRST PIECE OF MASS NAKED ART
Individuals from around the UK flocked to Glasgow on Sunday 23rd July to
take part in Scotland’s first mass-participation piece of naked photography.
The iconic image, which was commissioned by DADA, broke into new artistic
territory in Scotland and planted bar client ‘bobar’ firmly on the radar of
the world’s media gaining hundreds of thousands of pounds worth of coverage
everywhere from key broadsheets and tabloids through to television, radio
and online.
Award-winning photographer Alistair Devine, who has previously photographed
a host of stars including Sting and Sophia Loren, directed and captured the
picture which has been issued world-wide.
Managing director of DADA, Oli Norman, devised the idea for the photograph
in conjunction with Alistair Devine, and bobar in the City’s West End was
selected as the eclectic venue for the photography to take place.
Oli Norman said: “DADA is renowned for its creative approach to gaining
coverage for its clients and when we started discussing orchestrating a
piece of naked art in bobar we knew it was going to cause quite a stir.
“The photo-shoot was the result of months of preparation from a team of
people and involved everything from recruiting and vetting potential models,
arranging security, perfecting the idea for the photograph and of course the
completion of bobar’s refurbishment.
“We were completely overwhelmed by the massive response we received from the
Scottish public and at how many individuals were willing to get naked in the
name of art. Alistair Devine and the 33 volunteers did an amazing job on the
day and the final result is absolutely incredible thanks to them.
“The pictures have now been picked up internationally and we hope they will
receive the same positive response across the globe that the Scottish media
and public have given them.”
Over 500 people responded to the appeal for naked models and the 33
volunteers selected included an MBE, a firefighter, bank clerk, book
publisher, dental nurse, tourist – all the way from Vermont, USA and a radio
presenter. Ages ranged from 20 to 66 years old and participants were of all
shapes, sizes and backgrounds.
The concept of the groundbreaking photograph was to herald and celebrate the
artistic spirit of Glasgow – Scotland’s biggest city – in collaboration with
the unveiling of the new contemporary west end watering hole bobar.
Photographer, Alistair Devine said: “The project was a fantastic
accomplishment for all involved and I am absolutely delighted with the final
shot. We had people from all walks of life come forward to ‘bare all in
bobar’ and go down in Scottish history to create a unique and fun piece of
art.“
With a similar concept to Spencer Tunick’s photography of mass groups of
naked people, which have taken place in landmark locations across the globe,
the Scottish shoot lasted three hours as volunteers were assigned roles to
play – creating a vibrant bar scene, including a customer on her mobile, a
couple kissing, and a group of individuals laughing and drinking.
YOU too can post a media release on allmediascotland.com. For more information, email here.
Contact: Laura McIlquham
Phone: 0141 222 2266
Email: laura@dada.co.uk
