A SENIOR figure in the company behind famous whisky brands such as The Famous Grouse and Highland park has been chosen ‘Scotland’s marketer of the year’.
Bill Farrar – the group sales and marketing director at The Edrington Group – received the accolade at the Marketing Sociey Scotland Awards, held in Glasgow on Friday.
Bill has been with the group since 1989 and last year he led the acquisition of Brugal, one of the world’s major rum brands.
Said Graeme Atha, director of the Marketing Society Scotland: “Bill Farrar ticks all the boxes in terms of what makes a great marketer. He also a great profile in the business community and this award recognises the role he played in the ambitious acquisition of the Brugal brand last year.”
Accompanying Farrar’s win, The Famous Grouse was chosen ‘Best Scottish brand over the past 50 years’, to mark half a century of the Marketing Society.
With 27 categories up for grabs, other winners included Kate Gilmore, chosen as ‘Young marketer of the year.’ She works for Scottish Water company, Business Stream.
There were a record 191 entries across the 27 categories. Also among the winners were ScottishPower, Ignition Marketing, Elmwood, Tayburn/Tenon, Merle Agency, Story UK, VisitScotland, Golley Slater, MediaCom Scotland, Scottish & Newcastle, Denvir and OSL Canada.
The winners:
Brand development
ScottishPower
ScottishPower Marketing: Rising to the Challenge of 2008
International marketing
Ignition Marketing
Edrington Cathedrals
Internal marketing
Edrington Group
Highland Park – Boot Camp Training
Marketing capabilities
Elmwood
Elmwood Learning Culture
Professional services marketing
Tayburn / Tenon
Tenon – Putting brand strategy, identity and implementation at the heart of the business
Customer insight
The Leith Agency
Germs. Wash your hands of them
Cause-related and not-for-profit marketing
The Leith Agency
Germs. Wash your hands of them
Business innovation
The Edrington Group
The Famous Grouse – Also available in black
Design excellence
Ignition Marketing
The Macallan Cathedrals
Advertising excellence
Merle Agency
Whispering above the roar
Direct marketing excellence
Story UK
Ardbeg Blasda
Promotional excellence
VisitScotland
White Invite
Online excellence
S1
s1jobs 2.0
PR excellence
Golley Slater
The Piper’s Trail
Media excellence
MediaCom Scotland
Scottish Government: A Fatal Distraction
Sponsorship excellence
Scottish & Newcastle
The John Smith’s People’s Darts
Event excellence
Denvir
Tesco’s Enjoy the Taste of Scotland
Alan Frame Award for marketing Aechievement
Merle Agency
