THE editorial top brass who deftly put together the front page of Aberdeen’s local paper, the Evening Express, are in the midst of a classic daily dilemma which frequently faces tabloid newspapers which regularly carry readers’ competitions/major promotions/ special offers, etc prominently on page one.
It is often a tricky task to ensure that such mandatory promotional furniture doesn’t get in the way of the news content, while keeping the circulation and promotions staff happy.
The ‘evening’ is currently carrying a promotion which allows readers the chance to have their Council Tax bill paid for a year by simply answering an in-paper question and calling or texting their answer to the number provided.
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