CIMPARED to this time last year, The Scotsman has suffered a ten per cent drop in sales, according to the latest circulation figures.
With an average daily circulation last month of 59,183, the Edinburgh-based newspaper is now nestled between The Herald, with an average 71,611, and the Sunday Herald, with an average 57,812, in the most recent league table of Scottish ABC figures – as measured by ‘average net circulation’.
Other big falls, year-on-year, include the Daily Record (down 7.64 per cent), Scotland on Sunday (down 9.31 per cent) and the Sunday Herald (down 7.19 per cent).
Last month’s average sales in Scotland were as follows:
Sunday Mail 484,852 (compared to 470,413 in December), Scottish Sun 428,975 (compared to 416,837), Daily Record 394,764 (384,030), News of the World 312,829 (309,451), Sunday Post 293,700 (286,976), Scottish Daily Mail 125,294 (122,256), and the Scottish Mail on Sunday 118,378 (112,307).
Then comes the Daily Star 92,554 (compared to 88,228 in December), Scottish Daily Express 79,205 (compared to 79,379), Scotland on Sunday 73,066 (64,174), Sunday Times Scotland 71,772 (71,519), Herald 71,611 (69,410), Scotsman 59,183 (56,022), and the Sunday Herald 57,812 (52,521).
Next up is the Scottish Sunday Express 51,270 (49,962), Scottish Daily Mirror 37,644 (35,174), Scottish Sunday Mirror 35,235 (30,727), Daily Star – Sunday 30,277 (30,002), Times 29,680 (27,408), People 25,561 (26,350), Daily Telegraph 23,372 (22,767), Observer 21,485 (20,608), Sunday Telegraph 20,174 (20,416), Guardian 16,246 (15,381), Independent 11,048 (9725), Independent on Sunday 10,285 (7985), Financial Times 5,694 (5,768).
