INAUGURATED in 1947, Edinburgh International Film Festival (EIFF) is the world’s longest continually-running film festival and is renowned around the world for discovering and promoting the very best in international cinema.
In celebration of its 70th anniversary year, Edinburgh-based digital agency, Teviot, is set to unveil the festival’s ground-breaking, new-look, website as part of EIFF’s official programme launch to be held on Wednesday 31 May at Filmhouse.
Using the latest digital innovation and best practice, the new website, designed and developed by Teviot, focuses heavily on creating a clear and more intuitive user experience, particularly when it comes to searching and booking tickets for shows.
It also focuses on providing a mobile-centric experience as analytics evidence shows a marked shift to smartphone and tablet access during the 2016 festival.
The new website has also taken inspiration from entertainment company, Netflix, by adding a ‘watchlist’ feature to create a more seamless search and booking experience.
Feedback from focus groups highlighted that there was a reliance on paper programmes when planning which shows you were interested in booking and attending.
So, rather than having to spend time flicking through a paper brochure, circling films you want to see and then going online to book, visitors can now search and filter films by strand, venue, date and time and add them to an online watchlist.
The site also has specific press, industry and learning features and functionality.
Says a spokesperson: “In the increasingly digital and mobile world, it is crucial that EIFF maintains its historic position as one of the most challenging and innovative film festivals with an online experience befitting of its history and status.”
Teviot will also continue their support throughout the festival by sponsoring the renowned DOCUMENTARY strand, headlined in 2017 with UK premieres of Emer Reynolds’ mesmerising documentary, The Farthest, following the amazing story of the Voyager 1 mission, and Last Men in Aleppo, a harrowing but essential watch, highlighting the heroic work of the Syrian Civil Defence (The White Helmets).
Teviot marketing director, Nick Cole, is excited by the opportunity to partner with and support such an iconic global festival.
He said: “We are really proud of the new website and our ongoing partnership with EIFF.
“EIFF is a world-renowned festival that has always looked to innovate and push boundaries.
“Our continued focus on innovation and customer experience are also a great match. It’s been a labour of love but we’re sure that film lovers are going to appreciate the new website!”
Kerryn Kirkpatrick, director of External Relations at EIFF, said: “We were thrilled to appoint Teviot – they really wowed us with their ambition and have exceeded our expectations.
“Teviot are a great fit as our digital partners – not only does their talented team share our passion for film, they also share our commitment to delivering a seamless and superior online user experience.
“We’re delighted with the new website and excited to be able to provide our audiences with a much more immersive online experience.”
Visit the new Edinburgh International Film Festival website at www.edfilmfest.org.uk
The 2017 festival runs from 21st June to 2nd July.
For further information contact:
Fiona Duff – fiona@duffpublicity.com 07710 419762
Notes to editors:
About Edinburgh International Film Festival
Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema – and for heralding and debating changes in global filmmaking.
Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history.
Notable films premiered in recent years have included: HUNT FOR THE WILDERPEOPLE, AMY, FINDING DORY, 45 YEARS, A MOST WANTED MAN, COLD IN JULY, THE IMPOSTER, BRAVE, TABU, THE HURT LOCKER, MOON, FISH TANK, LET THE RIGHT ONE IN, MAN ON WIRE, CONTROL, KNOCKED UP, RATATOUILLE, LITTLE MISS SUNSHINE and BILLY ELLIOT.
EIFF is supported by Creative Scotland, the BFI (with National Lottery funding), and the Scottish Government through the Edinburgh Festivals Expo Fund, the City of Edinburgh Council, and EventScotland.
The Centre for the Moving Image (CMI) was established in 2010 with a mission to be at the forefront of the development of a vibrant and successful film and moving image industry and culture across Scotland and beyond.
The CMI currently comprises EIFF, Filmhouse in Edinburgh and the Belmont Filmhouse in Aberdeen.
The Edinburgh International Film Festival Limited is a company registered in Scotland No: SC132453. It is a subsidiary of the Centre for the Moving Image (CMI) which is a company limited by guarantee with charitable status with Scottish Charity No. SC006793.
About Teviot Creative
Teviot Creative was founded in 1983 in Edinburgh with the aim to work hand-in-and with brand owners and organisations to create more effective strategies, experiences and communications in order to help them realise their full potential.
A studio in Minneapolis, USA, was opened in 2013.
Teviot’s largest clients are Carlson Rezidor Hotel Group and Regis Corporation.
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